La Parapharmacie logo with the tagline 'Les suppléments ont une adresse,' over a soft background of herbs, flowers, and supplements.
La Parapharmacie logo with the tagline 'Les suppléments ont une adresse,' over a soft background of herbs, flowers, and supplements.

La Parapharmacie

Brand identity and marketing material for a natural health store (2015)

La Parapharmacie icon: a green circle centered within a white ring, all enclosed by a bold blue 'P'-shaped outline, on a white background.
La Parapharmacie icon: a white circle centered within a blue ring, all enclosed by a bold white 'P'-shaped outline, on a blue background.
La Parapharmacie icon: a white circle centered within a green ring, all enclosed by a bold white 'P'-shaped outline, on a green background.

Open the brand guidelines

Close-up of hands performing a shoulder massage, with overlaid text: 'Nos adresses santé – Portes de Santé & Équilibre Lory, 494, rue Notre-Dame, Repentigny – www.portessanteequilibre.ca'.
Tabletop filled with dried herbs and apothecary tools, with overlaid text: 'Nos adresses santé – L’Alchimiste en herbe, 4567, rue St-Denis, Montréal – www.alchimiste-en-herbe.com'.
Top-down view of a fresh salad with cherry tomatoes and leafy greens, with overlaid text: 'Nos adresses santé – Crudessence, 66, rue St Viateur Ouest, Montréal – www.crudessence.com'.
Close-up of a person receiving a facial massage, with overlaid text: 'Nos adresses santé – Clinique Intersanté, 251, boul. St-Joseph Est, Montréal – www.montrealosteo.com'.
Magazine ad showing a cartoon person sitting at a computer with dollar signs on the screen. Above is a bold red message in French: 'Ne tournez plus le dos à la vente en ligne!' (Don’t turn your back on online sales!). Below, smaller blue text encourages professionals to grow their practice for free with an online platform.
Informational graphic titled 'Crème solaire et infertilité' (Sunscreen and infertility), explaining how certain UV filters in sunscreens may affect sperm cell function. Includes a diagram of sunscreen on skin showing absorption and a list of chemical filters: Avobenzone, Meradimate, Octisalate, Oxybenzone, Homosalate, Octinoxate, Octocrylene, and Padimate O. Source: Radio-Canada.
Order form from La Parapharmacie, divided into three sections: 1. Client information with fields for name, address, and delivery preference; 2. Product order table with columns for product name, quantity, price, and total; 3. Payment section with credit card information fields. Note states that the credit card charge will appear as KEM.
Blurry photo of colorful tulips in bloom with white bold text in French: 'Les beaux jours vous font pleurer?' ('Do sunny days make you cry?').
Image of a trash can overflowing with food waste—banana peel, sandwich, lettuce, ham, and a yogurt bottle—under bold black text that reads: 'Mauvaise digestion?' ('Poor digestion?').
Dramatic image of a volcanic eruption at night, with lava spewing upward. Bold white text reads: 'Reflux gastriques?' ('Acid reflux?').
Older man with curly gray hair looking through two white medicine bottles held like binoculars; the bottle ends are marked with green circles. The image is black and white except for the green accents.

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